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Kashi has lost the integrity of their consumers by using Genetically Modified Soy. It will take Kashi 2-3 years to become independent of GMO Soy due to the lack of GMO free soy crops in America. Only 7% of soy is GMO free. I propose that Kashi takes action instead of waiting. Partnering with Pioneer Seeds, Kashi can produce their own GMO free soy seed and begin educating consumers and farmers on how to become less dependent on GMO soy. By promoting this move from GMO to non-GMO, Kashi can help raise the demand in GMO free soy and will be able to supply that demand making it easier for Kashi themselves, as well as others, to switch all their products to GMO free soy.